But seriously, as much as one can take a cynical attitude towards the mega-corporate business monolith that is Nike, their kind of money and cultural cachet can really make for quite the elaborate soccer propaganda. The cameos (e.g. Federer, Kobe, & Homer) were an especially entertaining touch.
My point in all this is to say that I'm super excited for this year's world cup to start in South Africa. I don't know exactly where I'll be for the start of the first US match (June 12 vs England!) but it's sure to be a proper pub with a rowdy soccer crowd, and I'm sure I'll be many a pint deep.